That’s A School Board Thing

School boards transform communities. But most people don’t vote for the positions, or understand how important these meetings are to local policies. So we took real, hot-button issues, and created a campaign to show that school boards are where people have a voice to impact the issues that matter most. Local elections matter. Don’t forget to vote.

We supported the commercials with national Print, OOH, and digital ads providing more context to give everyone, even people without children in schools, a reason to care.

Creatives: Tyler Kirsch & Kristina Krkljus

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