The Darkside of New York

In the week before the premier of Star Wars VII: The Force Awakens, one of the most highly anticipated movie premiers in decades, we took to the streets of New York to remind the world that New York City truly is the Empire State. The guerilla campaign proved that simply living in the city (or Brooklyn…and definitely Staten Island) puts you on the path to the dark side. Don’t worry – even if you’ve never lived in New York, you’ll get it.