Keepers of Vacation
Anyone can say they need a vacation. Actually taking one? That's another story. Following the pandemic, people were slow to start traveling again, so Hawaiian Airlines wanted to show how easy it is to leave the stressful and mundane routines behind and escape to Hawaiʻi for a much needed vacation.
Creative Directors: Tyler Kirsch & Erica Sanchez
Designer: Aaron Nandor
Director: Anthony Mandler
We supported the campaign with an entirely new design system and tone of voice, creating a look and feel that tied the brand closer to their Hawaiian roots, and promoted the "Aloha" difference.