Doing Nothing is Crazier
Spoiler alert: plastic pollution is destroying our oceans. For the 2021-2030 United Nations Decade of Ocean Science, Conservation International needed a campaign to inspire solutions to eliminate ocean plastic. Instead of traditional fear tactics or tugging on the emotional heart-strings, we focused on the imagination of children as a metaphor to encourage us all to think bigger.
Aided by the voice of explorer and conservation advocate Philippe Cousteau (son of legendary oceanographer Jacque Cousteau), the campaign reached millions of people from all over the world and asked them to submit their crazy ideas.
A crazy campaign needed even crazier illustrations to get people’s attention, so we made posters to promote the films and encourage people to submit their crazy ideas.
Creatives: Tyler Kirsch | Bert Marissen | Kristina Krkljus
Director: Augusta Dayton
Poster designs: Bert Marissen